TWIGGY / LAUNDRY, HOME & PERSONAL CARE

Let Home and Nature
Breathe Together

We rethink plant-based home and personal care—from formulas and dosage to packaging—so everyday cleaning can feel clearer and simpler.

Twiggy botanical essential-oil laundry powder in a bright laundry space
PLANT-BASED
DAILY CARE
TWIGGY
Plant-based thinking
Measured use
Lighter packaging
Clear guidance

OUR EDIT / EVERYDAY TWIGGY

From laundry to hair care,
cleaning can feel more considered.

Less complexity, more of what is genuinely useful. We build around real routines to make everyday care more intuitive.

Two packs of Twiggy Tranquil Field essential-oil laundry powder
01 / LAUNDRY CARE

Essential-Oil Laundry Powder

Everyday laundry care with a simple, measured way to use only what you need.

Twiggy coconut-oil laundry soap with paper packaging
02 / SPOT CLEANING

Multi-Enzyme Coconut-Oil Laundry Soap

A compact solid bar for focused, everyday stain care.

Twiggy rose and chamomile herbal shampoo pastes
03 / HAIR CARE

Herbal Shampoo Paste

A concentrated hair-care ritual designed for a quieter moment of self-care.

Twiggy pomelo-leaf multipurpose cleaning paste
04 / HOME CARE

Pomelo-Leaf Multipurpose Cleaning Paste

One focused format for a range of suitable everyday hard-surface tasks.

THE TWIGGY WAY

Real lightness comes from
making every step count.

Sustainability is not a label we add at the end. It lives in how we make a product, explain it and use it. We want to make those choices visible—and keep improving them.

01

Make information clear

We avoid vague green language and explain ingredients, dosage and suitable uses in terms people can understand.

02

Make dosage manageable

Use the amount that fits the load, stain and routine—reducing excess while keeping cleaning straightforward.

03

Lighten the packaging

We keep exploring simpler, lighter packaging while protecting the product and the experience of using it.

Twiggy laundry powder in an everyday care setting

ROOTED IN CHENGDU

Sustainability should not feel like a burden.
It should work in everyday life.

We believe lasting change should be easy to understand, welcome to use and realistic to keep. We begin with everyday care products and look for a more relaxed relationship between people and nature.

“Less guesswork, more ease. Less waste, more of what is just right.”

A LIGHTER EVERYDAY

Start with your next clean.
Choose one change you can keep.

Explore our products, find out how to use them, and see what we are working to change.